Viral Hope

New York-Presbyterian Hospital/Weill Cornell Medical College

Photography by: Glenn Batkin

Project Brief:

Viral Hope is an outreach program located at New York-Presbyterian Hospital/Weill Cornell Medical College who collects unused antiretroviral meds to support the care of HIV positive patients in Nigeria.
3 weeks after campaign launch the message went viral in over 20 countries and received a stream of hits that helped raise record money, medication and awareness.

Photography needed: Portraits of patients for a variety of mediums including web, print and collateral materials.